I was reminded recently of the book Small Is Beautiful. Does its economic philosophy still pertain to today’s world?

• To a landscape of scale, wherein the business model of “bigger is better” rules. With mass speech, mass reach, mass marketing. Without any “enough is enough.”
• To a contemporary context which (in some ways) operates as if people do not really matter. With our personal data just another commodity in commerce.
• To a political culture infused with the rhetoric of makers vs. takers [1].